Director of Corporate Communications at PASHA Bank Sona Abbasova on February 7 gave an interesting lecture titled “Ego is the biggest enemy” as part of YÜKSƏL educational project implemented on the initiative of the Heydar Aliyev Foundation and the Baku Book Center with financial support from BP Azerbaijan. 
 
The lecture was attended by students of Azerbaijan State University of Oil and Industry, Azerbaijan University of Languages, Baku Slavic University, Azerbaijan University of Architecture and Construction and Baku State Oil Energy College.
 
Having shared the story of her professional and personal growth, Sona Abbasova told the participants about the basics of branding, the process of creating and development of a brand image.
 
The event also featured new trends and technologies in the field of marketing. The expert called on young people to be open to innovations, work on their ego, and improve their skills. In conclusion, the participants were presented with books recommended by Sona Abbasova.