Head of Marketing and Communications at Baku City Circuit Nigar Arpadarai on December 5 held a seminar as part of the Baku Book Center’s “YÜKSƏL” project.
 
The workshop titled “Era of PR and Communications” was attended by students of the Azerbaijan State Economic University, ADA University, and members of the “Bir” student-volunteer program created on the initiative of the Ministry of Education of Azerbaijan. During the seminar Nigar Arpadarai shared her experience in this area, talked about the basics and essence of PR and marketing, the role of social networks as a modern communication tool, and touched on the problems that the world's largest brands face.
 
Arpadarai said that for personal growth it is very important to set a goal and every day do something to achieve it. 
 
The workshop ended with an interesting discussion. Then the participants were given books on the topic, recommended by the lecturer for reading and discussion at the next seminars.