Nudge

Nudge

Категория Психология
ISBN 9780143115267
Автор Richard H. Thaler
Жанр Motivation
Издательство Penguin Books
Язык EN
Переплёт Paperback

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.

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